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USD Overview Why would a year advertising verteran claim that most advertising is a waste of money?

About the Author Jim Signorelli is an advertising executive whose career has been spent at major national advertising agencies, including N. Show More.

Storybranding 2.0

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How to Apply StoryBranding to Personal Branding

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Books on Branding through Stories

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Add to Wish List. Description Why would a year advertising verteran claim that most advertising is a waste of money? Having worked on many famous brands as an advertising executive, Jim Signorelli has found that today, in order for advertising to be truly effective, the brand being promoted must work the way a good story works. Many brands continue to get in their own way with an over-reliance on editorialized benefits.

The Anatomy of Story: 22 Steps to Becoming a Master Storyteller